Shut the FA-CUP ITV

Shortly i'll be departing for my visit to Upton park for the third round FA Cup tie between West Ham and Arsenal. This is now the second year that ITV have out-bid their competitors to broadcast matches from the tournament and alongside this they have rebranded their football side of the channel.

The strap line: "We are football united"

I feel that this strap line is awfully broad, especially considering that football is a game of competition and hatred of other clubs. This makes their message unclear! Are they purely describing the obvious that people are united by watching ITV? Are they talking about the coming together of football fans? To me it just sounds like a campaign for fair play not a brand strap line that captures what we all love about the game!

http://www.itv.com/sport/football/facup/

ESPN the newest broadcaster to show the beautiful game has really hit the nail with their clever and non-intruding strap line.

"It's great to be here" - It suggests that they are your guests and that it is our game and that they are merely here to provide a good service and not change anything!

Anyway, I must get ready!

COME ON YOU GUNNERS!

New Splash page

I've added a new graphic to the website.

Mainly for potential future employers whilst i'm sending out job applications. A little bit of cleverness before they enter the website is what I feel is needed to grab the attention and interests of these agencies.

Fingers Crossed!

Happy New Year (noughties summed up)

Been a week or so since my last post, due to some heavy drinking and stuffing (ye the edible stuffing).

Yet another year has passed and as we head into a new decade we see a number that looks like something out of Blade Runner. Twenty Ten (2010) has arrived.

Listening on the radio I have constantly heard the question, what will you remember the n0ughties for?

The general consensus was that the horrific bombings of 9/11 was what the majority of people will remember the decade for. 9/11 is also my choice of remembrance of the decade a moment history that can not ever be forgotten.

But, if I was asked the question, What sums up the decade?

The answer would quite simply be Social Networking.

Social Networking had been around for quite some time, I used to use Habbo hotel years and years ago. However the noughties saw a huge change in the way that Social Networking would be used.

Friends Re-United - Paved the way for social networking in my opinion, especially within the UK. The way that we could instantly receive messages and get in touch with people from the past so easily was a revelation.

MySpace - Not only could you build your own stylised profile to your taste, but you could integrate music into your profile as well as message friends and meet new people. It became the new way for unsigned music talent to get themselves noticed.

You Tube - Video content that can be embedded onto any webpage. A massive leap into the way that people can view content and not having to read pages of information.

Facebook - I think that Facebook is a product of all those previous. Are the Facebook creators genius's? I'm not so sure as the elements were already there, but, they did take a massive opportunity that nobody else had jumped upon.

Within businesses Social Networking is become more and more vital for getting information from p2p much quicker and more efficiently. It's a universal way that a large majority of people can recognise or learn easily and this is why we have seen the emergence of business focused networking sites such as Linked In.

We now know that Apps and the integration of interactive media is an integral part of the marketing strategies of most Brands. However, we really are at the early stages of content being made available in every nook and cranny. If we make as much progress that has been made in the last decade then we really will be living in a scene from The Fith Element.

Exciting Times !!!