Monday, 14 December 2009
Sunday, 13 December 2009
Saturday, 12 December 2009
With the emergence of cross-media platforms. Information that would usually have been read as an article would now be seen as a video or interactive activity.
Most major brands have all invested millions into the technologies. And let's be honest we all prefer to watch rather than read!
The problem for those smaller companies is that to produce content for all these different channels they need to invest in developers and content managers. This costs a bomb!
However, its believed that this problem will soon be demolished!
Adobe Flash CS5 is on the horizon!
With a release date yet tba. If Adobe deliver what they promise then the world will become a much less content read place!
It promises consumers to easily place together websites with video content, magazines with video content, Pdfs (yes now with embedded video) and most importantly! I phone applications!
No longer will you need to employ a developer who knows how to read chocolate (well cocoa). It can all be done with the visuals of the Flash interface!
Friday, 11 December 2009
Click image to enlarge.
On those odd occasion where you sit in a car waiting for someone and you happen to have your mac with you. Well maybe not the odd occasion as this will probably never happen again in my life.
I found myself opening up illustrator as I was bored. I began to produce a Julian Opie style portrait. (add link) You'll recognise his work from the Album Cover that he produced for Blur back in (date). I have always been an admirer of his work. I remember looking at his work when I was studying Art and Design for my A-levels and wondering how something so simple could be so iconic. Some things just work and stick with you. I'm sure that Opie's early work wouldn't have followed his strict guidelines.
Successful pieces of design can change you/ your company forever. It can become a companies identity that is so strong and so unique to the company and it's roots that you will never want to loose it. It's funny how success can ground you as a designer from being more experimental. But this isn't necessarily a bad thing. You stick to your rules and die by them. "If it ain't bad then don't fix" it comes to mind.
Ad agency BBH is another example of how success has dictated a companies brand. The black sheep that surrounds BBHs identity came from a very successful ad campaign for Levis Jeans. The advert was essentially a flock of white sheep heading in one direction and one black sheep heading in another with the strap line "When the world zigs, zag".
After their recent split with Time-Warner AOL today launched their new branding.